Obsessive-natured disorder that permanently relates brands with people. The head of a Noholic passionately relates ideas with forms, actions, and objects activating the constituent signs of a language for massive and permanent communication between brands and people.
We collect data compulsively. We dissect each case until we can define the concrete issue that the brand faces and ask the right questions. Crossing the right data with the right questions through highly directed creativity, we find useful solutions in the form of efficient communication actions.
A brand is much more than a logo. A brand speaks through words, images, colors, motion, touch, experience-- it tells a story and evokes emotion. A brand represents the declaration of intentions of a company. In short, it is its reason for being and how it exists in the world. Graphic design is one of the main disciplines involved in brand development. We create manifestos, imagery, online experiences, social media, copy-writing, manuals, graphic elements, typography, videos … and of course, logos.
Advertising is a consequence of having something very clear to tell. We do not start to conceptualize an advertisement until we can define the function it will hold for the brand, always as part of a larger action than its insertion in the corresponding medium. That's why to a degree we believe we turn advertising into communication.
Our press office is made up of journalists who have all worked in media. This fact which may seem obvious does not occur in practically any communications agencies. We personally know the media and the people who work there, and that multiplies the ROI for our brands. That's why we say that in a certain way we turn communication into advertising.
Casa del Libro
El Corte Inglés
Mutua Madrid Open
Bang & Olufsen
Metro de Madrid
Comunidad de Madrid
C/ Zurbarán 14
(+34) 915 343 090