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Movimiento Pink

For Beefeater Pink, we created #MovimientoPink, a movement aimed at the generation known for trying to change everything it doesn’t like, the Millennial. The campaign features a song performed by the artist Meneo and a video clip featuring a series of influencers of different profiles. Finally, all the public can join the #MovimientoPink sharing the cause they would paint pink through posters uploaded on the Instagram account of Beefeater Spain. We cannot change everything we do not like, but we can paint it pink.