How to explain a feeling or emotion? With a good dose of reason. Caledonian is the creator of luxury homes that come closest to the concept of a perfect home, however, it is something that is extremely difficult to explain to those who have not yet lived experienced living in one. By linking each set of emotions that the house produces to a series of objective reasons, we arrived at the concept «behind every emotion there is always a reason» to focus the communication of the brand. Architectural photographs by Fernando Guerra combined with a lifestyle shooting in the house by Gorka Postigo produced an impeccable execution, equal to that of the homes themselves.