IDEAS DEALERS ART DIRECTORS WRITERS SEMIOTICIANS PARTY CURATORS GRAPHIC DESIGNERS PHOTOGRAPHERS VIDEO-MAKERS SOUL SELLERS NOHO. ENE-O-HACHE-O

Regala Serrano

Noho collaborated with Kiko de la Rica, Goya Award winner for Best Cinematography, to integrate luxury and fantasy in the Serrano 47 Woman and Serrano 52 Man stores this Christmas. The prestigious photographer debuts as director of an advertising campaign, recreating the iconic music boxes.

Six 15-second microvideos give life to three female and three male figures that simulate the rotating dolls of the traditional music boxes to present the fashion proposals offered by both stores. “Regala elegancia, regala magia, regala Serrano” is the claim of this campaign that forms part of the strategy that has managed to position the Serrano 47 Woman and Serrano 52 Man stores as a benchmark for luxury shopping in the Spanish capital.