Serrano52Man Still Life
THE EXPRESSIVENESS OF THE IMMOBILE
How to communicate a personal, identifiable and empathetic character through photographs of inert objects? Defining their humanity through its own use.A trace. A mark. A sign. A gesture. Serrano52Man’s targets are present through their explicit absence. A wallet full of foreign currencies tells us the story of a traveller. A pair of untied shoes tell us why an elegant man is in such a hurry.
We describe products. We tell stories. We make a brand.