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Serrano52Man

(RE)DEFINING MASCULINITY

From time to time masculinity has become a concept subjected to changes and interpretations. For Serrano52Man we define, throughout more than a year with daily photographs, a liquid virility. A polyhedral masculinity based more on virtue than on force, more on value than on physics, more on morality than on appearance. Success is only real when it is achieved with honesty; and so is Serrano52Man, capable of identifying with the most local consumer and with the most universal values.